Interviewing NBA Stars and Sports Legends
Everyone has a story to tell yet not everyone has an avenue to share it. Recently, Milwaukee native Khalif El-Amin who is most known for his role as co-founder of Young Enterprising Society (YES) – a business that mobilizes people, information, resources, and capital for the greater good of its members and society at large – started his podcast Leef With The Legends Podcast to merge his love of sports with storytelling by interviewing “legendary” people in his extensive network.
Leef With The Legends Podcast is all about sports, entertainment, business, and entrepreneurship. The first episode was released on October 11, 2023, with new episodes coming out weekly.
“It’s challenging but I’m having fun with it,” said El-Amin. “People want to share their story.”
Some of El-Amin’s podcast guests include the Atlanta Hawks Small Forward Jalen Johnson and the 2015 McDonald’s All-American Diamond Stone.
El-Amin has been sitting on the idea of starting his podcast for a while, he just needed one last final push. Earlier this year in August, El-Amin’s business YES hosted an event that brought out motivational speaker Wallo 267. The day before the event, El-Amin and colleagues had dinner with Wallo. It was during this conversation that Wallo encouraged El-Amin to implement his next idea into life. Within two months, El-Amin had his logo, a social media page, and his first interview for Leef With The Legends Podcast.
Through his podcast, El-Amin is being vulnerable with his guests and allowing them the space to be as open as they want to be.
“Get out of [your] comfort zone and do something you genuinely wouldn’t whether that be something small or big,” said El-Amin.
For El-Amin, it’s about giving people the opportunity to see the journey behind the legendariness. In the words of El-Amin, “To be considered legendary you have to do something great for an extended amount of time.”
High School State Basketball Champion
El-Amin is an experienced basketball player himself who shot at 92% at free throw lines during high school. As a point guard, he said it was his job to know everything about everyone on the court. This also meant that he had to ensure he was a shooter since he lacked height.
He averaged 5.1 points per game as a starter and co-captain for the WIAA Division 1 state title team. His team won a state title as a junior at Rufus King High School, he’s won the Milwaukee City Conference’s student-athlete award, and was a three-point shooting champion at Beach Ball Classic, which is one of the nation’s premier mid-season prep tournaments in Myrtle Beach, S.C.; all while being an Honor Roll student.
He then went on to play at the University of Wisconsin-Steven’s Point where he was on the WIAC All-Sportsmanship Team, amongst other accomplishments. Along with being a proud father and business owner, El-Amin eventually transitioned into coaching which he was doing until 2022.
“I know every aspect of the game,” said El-Amin.
Over the years, through business, basketball, and being a people person, El-Amin has a network that is now being utilized for his podcast.
Monetizing the Brand
Let’s not forget El-Amin is a businessman so he’s now thinking of ways to monetize his podcast. He said he spends around five hours on each episode from the research, production, editing, and posting on social media.
Nyesha Stone founded Carvd N Stone in 2017 to cover positive news while attending the University of Wisconsin-Milwaukee. Stone has a B.A. in Journalism. She has raised over $30,000 to award grants and scholarships. She has also been featured in ESSENCE and worked with the American Black Film Festival.