Visit Milwaukee Promotes the City’s Rebranding at the 53rd Juneteenth Celebration in Milwaukee

The Pride of Juneteenth

Visit Milwaukee joined the community in celebrating Juneteenth on the city’s Northside, a testament to the organization’s mission of uplifting the diverse communities that make the city shine. 

Milwaukee takes pride in celebrating such a historic landmark with the Black community celebrating their advancement, contributions, and future in the city of Milwaukee, and so does Visit Milwaukee, according to President and CEO Peggy Williams Smith.

New Logo, New Milwaukee, A New Era

In the 2024 State of the City address, Milwaukee Mayor Cavalier Johnson said Milwaukee was entering “a new era” for the tourism and hospitality industry. As the city of festivals enters the summer, thousands of visitors are being welcomed by locals during their stay for the numerous concerts, restaurants, and other events appearing in 2024. A season of Top Chef highlighting the culinary scene, the Republican National Convention in August, and a growing Music and art scene have been bringing tourists in by the thousands.

A part of the city’s growth is Visit Milwaukee, which has partnered with the city of Milwaukee, to focus on putting the city’s best on a national platform, highlighting the growth and excellence of the population.

The organization focuses on the promotion of Milwaukee as a tourist destination, helping bring exciting experiences to the city and highlighting the events, businesses, and opportunities available in the city.

Within the last year and a half, the organization launched a rebranding effort to create a new image that better reflects the spirit of the city and represents the population. As a result, Visit Milwaukee created a new logo and brand that demonstrates the beauty, diversity, and talent of the city. President and CEO Peggy Williams Smith regards the rebrand as an effort to represent the entirety of Milwaukee. 

“We’ve had the same logo for almost 20 years, it was the art museum. Beautiful museum in downtown Milwaukee but didn’t represent the whole entire community,” said Williams-Smith.

The Meaning Behind the Rebrand

The new Visit Milwaukee logo features three lines bending to show different messages that define the city. The top line creates a heart, representing the city’s heartbeat, and the vibrant energy that the city radiates. The second is meant to be a wave, a recognition of our Lake Michigan coast, a unique place essential to Milwaukeeans. The last line represents the magic of Milwaukee. The diversity of the city is what drives the development, energy, and creativity that makes the city recognizable.

 “We went about getting together people from every corner of the city and the entire county to talk about what Milwaukee meant to them,” said Williams-Smith. 

The outreach efforts resulted in three words: fresh, flavor, and forward.

“Having newly elected officials has been great for the city, the flavors of the city, the fact that we’re on Top Chef right now and people are coming here,” said Williams-Smith. “We have an amazing culinary scene that reflects the diversity of our entire community.”

To watch Carvd N Stone’s Milwaukee 53rd Juneteenth interviews, click here

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