Women’s Hat History Was Made
On December 13, 2022, history was made when the first-of-its-kind women’s fitted caps dropped online. Atlanta-based Made for the W – a media and lifestyle platform that elevates women’s sports and sneaker culture – spent over a year working with Lids to bring this project to life.
The fitted caps represent the original eight WNBA teams and they are made from 100% woven polyester. The hats have officially sold out everywhere, said Made for the W Co-Founder Simran Keleka.
“Made for the W was able to put an idea in the air and make it a reality,” said Kaleka. “[This is] for women by women.”
Kaleka admits that she and the team were nervous about the drop but knew what they created was great.
History of Made for the W
Made for the W was originally named WNBA Kicks. With the rebrand, Made for the W is co-founded by Carter and Kaleka. Since its inception, the platform said it has shown that there is a strong push for the women’s sneaker market.
According to past coverage, Made for the W has become an authority for female sneakerheads. With the MadefortheW hashtag, they created a space for individuals to engage and interact with their favorite athletes in a more authentic way.
Kaleka came onto the team to help the brand expand, which included a new company name.
“Never give up on yourself no matter how much you have to pivot.”
– Simran Kaleka
Made for the W said to be on the lookout for changes to come.
Nyesha Stone founded Carvd N Stone in 2017 to cover positive news while attending the University of Wisconsin-Milwaukee. Stone has a B.A. in Journalism. She has raised over $30,000 to award grants and scholarships. She has also been featured in ESSENCE and worked with the American Black Film Festival.
